Advertising display and method for making same



Jan. 2, 1951 R. BURDICK 2,536,420

ADVERTISING DISPLAY AND METHOD FOR MAKING SAME Filed Aug. 27, 1947 Patented Jan. 2, 1951 AnvnnrrsrNG DISPLAY AND Ms'rnon son MAKING SAME Richard Burdick, Dallas, Tex.

Application August 27, 1947, Serial N0. 770,909

l1 Claims.

This invention relates in general to certain new and useful improvements in advertising display and to methods for making same.

It has recently become a. widespread practice to employ the screen doors and window screens of commercial establishments as an advertising medium by inscribing thereon some type of advertising message or display. Frequently, man ufacturers and wholesalers will supply push bars, hand plates, rails, kick plates and various other similar articles designed to be mounted upon the screen doors and bearing some display or advertising message relating to the products of such manufacturer or wholesaler. Wholesale bakeries, breweries and soft drink concerns frequently install in the screen doors of their retail distributors a section of wire mesh fabric in which an advertising display has been impressed or embossed by the use of paint pigments and similar plastic material. The installation of such a section of Wire mesh fabric necessitates discarding the section of wire mesh fabric previously utilized in the screen door, with attendant waste and expense. Advertisers have frequently found the retailers are unwilling to discard existing screen doors or undergo the inconvenience of replacing existing screen door cloth with the screen cloth bearing the advertising display. Finally, the use of already imprinted screen cloth increases the shipping and distribution costs from the place of manufacture to the place of ultimate use and entails considerable inconvenience and expense attendant upon the installation of the imprinted screen cloth at the point of use.

The primary object of the present invention is to provide a simple and economical type of advertising display which may be permanently applied to foraminous surfaces, such as screen wire and the like.

It is also an object of the present invention to provide a simple and economical method for the manufacture, preservation, packaging and shipping of displays of the type above stated.

It is a further object of the present invention to provide an improved method whereby advertising displays can be applied upon a background of plastic material, either prior to or after the application of such plastic background, to a wire mesh fabric.

It is an additional obj ect of the present invention to provide a plastic background material which may be readily packaged and shipped and may be quickly and conveniently applied to wire mesh fabric to form a plaque like element for receiving a decalcomania or other advertising display.

Other objects and advantages of the presentv invention will be pointed out in the detailed clescription thereof, as set forth in the following specification and the claims hereunto appended.

Figure 1 is a perspective view of a sheet of paper having a decalconiania, literal symbol or` similar advertising display placed thereon.

Fig. 2 is a similar view showing the plastic background material in place over the decalcomania, literal symbol or similar advertising display.

Fig. 3 is a perspective view of the finished display unit ready for shipment to point of ultimate use.

Fig, i is a transverse view of the display unit taken online 4 4 of Fig. 3.

Fig. 5 is a fragmentary transverse sectional View of the display unit installed upon a section of wire mesh fabric prior to removal of the outer covering sheet.

Fig. 6 is a fragmentary perspective view of a section of wire fabric having the display unit permanently installed thereon.

Fig. 7 is a transverse sectional view of a modined form of the display unit; and

Fig. 8 is a transverse sectional view of a piece of wire mesh fabric with two marginally regis'- tering display units superimposed thereon in back to back relation for providing a double reading advertising display or sign upon the wire mesh fabric, said units beingshown prior to removal of the outer covering sheets.

In carrying out the present invention, a sheet of suitably coated impervious paper, such as wax paper, i is placed upon a table or other flat working surface and a decalcomania t may be placed thereonn or a literal symbol, design cr advertising display may be superimposed thereon by screen stencilling or any other conventional method. yIt should be noted that the decalcomania7 symbol, design or advertising message is placed upon a sheet face down, or in reverse so to speak, so that its upwardly placed or visible side is in reverse all for purposes presently more clearly apparent. Thereupon a thin layer of background material 3 is applied over the decalcomania, symbol, design or advertising message 2 in a dened area and in a relative-ly thin layer. For purposes of illustration, as shown in 2, the background 3 is depicted in the formlof slice of bread as might be utilized in the advertisement of a wholesale baker. it will :of course be understood that the shape of the background may assume any desired contour and may be applied by screen stencilline or any other con-- ventional method. The plasticcornpcund may be an extremely heavy paste-like mixture of paint pigments, varnishes and drying oils commonly used in the screen process art, or may consist of a heavy paste-likecompound of pigments suspended in a nitrocellulose base similar in character to a heavy lacquer, although in the latter case slovi7 drying solvents must be included so that the background will remain plastic, or at least semieplastic, for a substantial period of time.

Finally, a second sheet of impervious suitablyv coated paper il is placed over the section of background material to form an entire display unit in which the plastic background is enclosed between the two paper sheets i and e. The unit may be shipped in a small compact package to the point of actual use, whereupon the rear covering sheet i may be peeled off and the exposed face of the still plastic background material pressed into `proper location in the wire mesh fabric ii ofa screen door. As pressure is applied tothe outwardly presented face of the outer or front cove-ring sheet i Vthe plastic background material will new sufficiently to be forced into the interstices of the wire mesh fabric 5, substantially as shown in Fig 5. Thereupon the section of background material 3 is allowed to dry andthen the outer or front covering sheet I lis removed exposing to view a completed advertising display unit, as shown in Fig. 6. lt should be pointedV out in this connection that the paper sheets i and i should be coated with was:L or other material which is relatively nonadherent to the decalccmania, literal symbol, design or advertising display 2 and is relatively non-adherent to the background material. 3, so as to permit such paper sheets l and d to be peeled o, incident to installation of the advertising unit upon the users screen door. lt has been found that the section of plastic background material 3Y will not dry out or harden readily so long as both of itsV large-area faces are securely covered by the paper sheets i and There. will, of course, be some tendency for the section of background material 3 to dry .out around the lateral edges between the paper sheets l Vand lli', but" this latter drying will not be sufficientto destroy the plasticity of the material `within a reasonable period of time. Sam ples-.of advertising units prepared in the above vmanner have been stored for as long a period as eight to ten months without any appreciable change in the plasticity of the background material. lt will be understood that the paper sheets Il and l may, if desired, be covered with a nonadherent powder which Amay readily be washed off after the advertising unit has been installed in the screen wire.

If it should be desired to provide an advertising unit which may be stored for extraordinary long periods of time or may be subjected to weather conditions conducive to rapid drying out of the plastic material, a unit having paper sheets l', 1i', may be provided in which the peripheral edges are sealed together as at s, thereby completely enclosing the unit and effectively .preventing hardening of the plastic background material 3', all as best seen in Fig. 7.

It will also be understood that two advertising-units may be installed in peripherally registered backl to back relation upon a single section of screen wire 5 and when dry the paper sheets 4, 4, may be removed to provide a sccalled double reader, that is to say, an advertising display having oppositely placed faces each bearing an advertising message and being respectively visible or readable from opposite sides of the screen door.

It will also be apparent that, according to the present invention, I may stencil or otherwise superimpose the section of plastic background material 3 directly upon the paper sheet I omitting ther decalcomania, literal symbol, design or advertising display 2 and superimpose the covering sheet 4 directly over the section of plastic background material 3 to form an unlettered or blank background unit which may be installed in the screen door in the same manner as that previously described and When dry is adapted to receive either a decalcomania, literal symbol or even a hand lettered advertising sign as may be desired'.

Having thus fully described the present invention, what I claim and desire to secure by Letters Patent is:

1. A self-contained advertising Vdisplay .unit adapted for ultimate installation Yupon a foraininous supporting member, which unit comprises a decalcomania and a substantially flat section of slow-drying 'plastic materia-l superimposed upon the rear side of said decal'comania to form a background therefor, a removable covering sheet disposed upon the forward face of the decalcomania and extending over and beyond the peripheral limits ofthebackground, a similar removable covering sheet disposed upon the rear face of thebackgroundland beyond the peripheral limits thereof said coveringA sheets being marginally secured to eachother whereby to enclose said fiat section during storage and handling prior to installation.

2. A self-contained advertising display unit adapted for ultimate installation `upon a fora-mfinous supporting member, which unitvcomprises a decalcomania and a substantially flat section ofv plastic material superimposed upon the rear side of said decalcomania to form a background therefor, a covering sheet disposed upon vthe forward' face of the decalcomania and entende ing overand. beyond the peripheral limitsof the background, a similar covering sheet disposed upon the rear face of thebackground andlbeyond the peripheral 'limits thereof saidcovering sheets being marginally secured to each Yother' Ywhereby to enclose said flat sectionY during storage and handlingl prior to. installation.

3. A self-contained advertising display unit adapted for'ultimate installation upon afora-minous supporting member, which unitcomprises literal characters anda substantially flatsection vof plastic material superimposed upon 4the rear side ofl said literal characters` to form a` background therefor, a removable covering sheetdisposed upon the forward face of the literalchar acters and extending over and beyond the peripheral limits. of the background; a, similar removable covering sheetdisposed upon 'the rear face of the background andbeyondtheperipheral limits thereof said covering/sheets being marginally secured to each other whereby `to enclose said flat section during storage and handling priorV to installation.

4. A self-contained advertising display unit adapted for ultimate installation upon a foraininous supporting member, which unit comprises an advertisingV display andra` substantially flat section of plastic material superimposed `upon the rear sidecf said advertising( display to' form a backgroundv therefor, al removable-covering sheet disposed uponthe forwardl face of the advertising display and extending over and beyond the peripheral limits of the background, a similar removable covering sheet disposed upon the rear face of the background and beyond the peripheral limits thereof said covering sheets being marginally secured to each other whereby to enclose said flat section during storage and handling prior to installation.

5. A self-contained advertising display unit adapted for ultimate installation upon a foraminous supporting member, which unit comprises a decalcomania and a substantially :dat section of plastic material superimposed upon the rear side of said decalcomania to form a background therefor, a removable covering sheet disposed upon the forward face of the decalcomania and extending over and beyond the peripheral limits of the background, a similar removable covering sheet disposed upon the rear face of the back ground and beyond the peripheral limits thereof, the extended peripheral margins of said sheets being sealed to each other for enclosing said advertising display unit.

6. The method of forming an advertising sign upon a section of foraminous material which comprises laying a decalcomania, upon a sheet of paper coated with a material capable of rendering it substantially nonadherent to said decalcomania, superimposing thereon a thin layer of plastic background material having a defined area, thereupon superimposing upon the exposed surface of the plastic background material a second sheet of paper, securing the marginal edges of said sheets to each other whereby to enclose said plastic material to prevent drying out thereof, subsequently removing said second named sheet of paper at the point of use, pressing the exposed still plastic face of the plastic background material into a foraminous sheet, allowing the plastic background material to dry, and thereupon removing the rst named sheet thereby revealing the advertising message.

7. The method of forming a double-reading advertising sign upon a section of foraminous material which comprises forming a pair oi background plaques while in a relatively soft state in which they are capable of being deformed under manually applied pressure said plaques further of substantially the same peripheral contour and having outwardly presented relatively flat surfaces for receiving an advertising message, placing said plaques in back-to-back marginally registered relation upon opposite sides of a piece of foraminous material with the smooth sides presented outwardly in opposite directions to each other and pressing said plaques together while still plastic so as to force the inward plastic portions of the plaques into the interstices of the foraminous material, and merging one with the other.

8. The method of forming a double-reading advertising sign upon a section of foraminous material which comprises forming a pair of background plaques while in a relatively soft state in which they are capable of being deformed under manually applied pressure said plaques further of substantially the same peripheral contour and having outwardly presented relatively flat surfaces for receiving an advertising message, placing said plaques in back-to-back marginally registered relation upon opposite sides of a piece of foraminous material with the smooth sides presented outwardly in opposite directions to each other and pressing said plaques together while Still plastic so as to force the inward plastic portions of the plaques into the interstices of the foraminous material, merging one with the other, and allowing said plaques to dry and become rigid.

9. The method of forming a double-reading advertising sign upon a section of oraminous material which comprises forming a pair of background plaques of plastic material capable of being deformed under manually applied pressure and thereafter drying and becoming rela-- tively rigid upon exposure to atmosphere, said plaques being of substantially the same peripheral size and shape and having outwardly presented relativeli7 ilat surfaces for receiving an advertising message, placing said plaques in back-toback marginally registered relation upon opposite sides of a piece of foraminous material with the smooth sides presented outwardly in opposite directions to each other and pressing said plaques together while still plastic so as to force the inward plastic portions of the plaques into the interstices of the foraminous material, and merging one with the other.

10. The method of forming a double-reading advertising sign upon a section of foraminous material which comprises forming a pair of background plaques of plastic material capable of being deformed under manually applied pressure and thereafter drying and becoming relatively rigid upon exposure to atmosphere, said plaques being of substantially the same peripheral size and shape and having outwardly presented relatively ilat surfaces, imprinting upon said flat surfaces an advertising message, placing said plaques in back-to-back marginally registered relation upon opposite sides of a piece of foraminous material with the smooth sides presented outwardly in opposite directions to each other and pressing said plaques together While still plastic so as to force the inward plastic portions of the plaques into the interstices of the foraminous material, and merging one with the other.

11. The method of forming a background plaque capable of installation in situ upon a section of foramino-us material, which method comprises forming a thin layer of plastic material of defined area upon, and wholly within the peripheral limits of a sheet of material the surface of which has been coated to render it nonadherent to said plastic material, superimposing upon the uncovered face of said layer a second sheet of material the surface of which has been coated to render it non-adherent to said plastic material, said second sheet being substantially identical in size to the first sheet, and sealing the peripheral edges of said sheets to each other for entirely enclosing the plastic background plaque.

RICHARD BURDICK.

REFERENCES CITED The following references are of record in the file of this patent:

UNITED STATES PATENTS Number Name Date 1,080,989 Meyercord Dec. 9, 1913 1,212,392 Palm Jan. 16, 1917 1,924,429 Winzeler Aug.. 29, 1933 2,020,007 Wagman Nov. 5, 1935 2,047,700 MacLaurin July 14, 1936 2,062,336 Sexton Dec. 1, 1936 2,096,389 Bode Oct. 19, 1937 2,255,953 Vergobbi Sept. 16, 1941 2,422,387 Ball June 17,. 1947 

